How Social Media Can Help Non-Profits Achieve Their Goals
A social media strategy can turn an idea into impact.
In today’s online world, social media has become embedded in every aspect of our lives. From live news updates to personal stories around the world, it connects us, divides us, and done right, inspires us.
So how can you leverage social media to help you achieve your goals and inspire your audience to take action?
I believe a strategic social media presence offers is one of the most powerful tools out there to get your message seen by thousands of people around the world.
With the right content, messaging and social plan, you can break out of your echo chamber, increase awareness of your organisation and create the real change your organisation is fighting for.
Here’s four ways a social media strategy can maximise impact as part of your non-profit marketing plan:
Reach a Wider Audience
Social media provides a unique opportunity to reach a larger and more diverse audience. You have the potential to connect with almost anyone around the world and engage them in meaningful conversations. This can help increase awareness and promote your cause to an even wider audience.
Reach your audience on the social media apps they use.
2. Engage with Supporters
So someone has found your organisation and resonates with your message. Now what? Having a strategic social media presence allows you to engage with these people and nurture the relationship long-term. This can help you build trust and loyalty among your target audience so they will continue supporting you.
3. Raise Awareness
Videos. Personal stories. Powerful images. Insightful articles. There are plenty of ways to share your message with the world, and just as many social platforms to share them on. By carefully choosing the right platform and content types, you can share your message far and wide without it having to cost the earth.
Share your story through video content, pictures and blogs.
4. Amplify Impact
With the right social strategy, you can share your wins and create a positive feedback loop to amplify your impact even more. Success stories, testimonials and case studies are all great ways to inspire others to take action with you and contribute to the cause. Don’t let your wins be the end of the story, use social media to create a ripple effect that will get you closer to your goals every day.
5. Monitor and Respond to Feedback
Building community is one of the most powerful rewards of having a social media strategy. By tracking mentions, comments and messages you can ensure your organisation is fulfilling its goals and your audience’s expectations. You have a direct way of communicating with your supporters, so they can feel heard and valued, meaning they are more likely to build loyalty to you and stick around for the long-run.
Use social media to build community around your non-profit.
So if you want to raise awareness, build relationships with your audience and inspire them to action, then a social media strategy is an essential tool to help you do this.
If you’d like to explore building a social media strategy to help you meet your goals, get in touch.